Neuland lies undeveloped with only a few hunters and woodcutters living there. Players compete to build up a new civilization in which 15 properties promise prosperity and progress, including the Abbey, Guild House, Town Hall, and Stronghold. Who will achieve the chains of production necessary to claim each cultural building? Players must evaluate how much to do each turn since the fewer actions they take, the more they can achieve the next turn. When should you make your big move so you can claim that cultural advance with your coat of arms? The first to place all of their coat of arms wins the game.